Out of deference to my favorite Einstein quote and business mantra above, I feel compelled to post this Natasha Lomas blog post that appeared in TechCrunch earlier this week. My first boss back in 1994 managed his firm on the KISS model (Keep It Simple, Stupid), and it has stuck with me since (Thanks Dad). My big takeaway is that startups must understand that simplicity is not just about messaging, but about their business models in general. It may feel like a conundrum as today’s investors all seem to be looking for the 50X exit, but the longest of journeys begin with a single step. Solve a problem. Be agile. And remember that Johnson & Johnson was founded with a first aid kit as its first product.